Change for good
Travel restrictions and social distancing transformed investment banking in 2020, introducing a more efficient, more flexible way of working. As health concerns begin to ease, will the changes stick?
Early last year, shortly after banks in Asia first began telling staff to work from home, the regional CEO of a global bank received an unusual request from a junior banker.
Would the firm start paying his rent, the young staffer asked, since it now qualified as his main place of work under the Hong Kong securities regulator’s rules.
The request was politely declined, but the coronavirus pandemic threw up many more tricky questions as executives swapped boardrooms for kitchen tables and business class flights for Zoom calls.
It also triggered a feast of capital markets deals that made 2020 the best year on record for Asian investment banking fees, according to Refinitiv data.
After a hugely successful 12 months, bankers see little reason to go back to the pre-Covid way of doing business.
“The world is not going back to where it was previously. We will move towards a hybrid work model involving a mixture of working remotely and working from the office,” said Chandra Mallika, Deutsche Bank’s Asia Pacific chief operating officer.
“We’re currently going through a planning exercise looking at what this will mean for each role depending on its requirements and also the local regulations but what is clear at least is that things have changed for good.”
Asia, the first region to be hit by Covid-19, was the testing ground for remote working and online dealmaking. As it became more successful than other regions at containing the virus, allowing some countries to relax restrictions, it also gave the world a glimpse at what the future might look like once the pandemic is under control.
The response across Asia’s financial centres was broadly consistent. All but the most essential staff were asked to work from home, with some critical functions moved to back-up sites on socially distanced floors.
After an initial scramble for laptops and spare monitors, most bankers have been taken aback by the ease of the transition.
“At one point, we had 95% of the workforce at home almost with no disruption to services for our customers,” said Farhan Faruqui, group executive for international banking at Australia and New Zealand Banking Group. “If you had asked me two years ago whether that could have been done, I would have been sceptical.”
One year on, many are in no rush to bring staff back to the office. In Hong Kong, where the government is chasing a target of zero infections, some are still advising staff to stay away or limiting office capacity.
The success of remote working has prompted a rethink of expensive office costs.
Standard Chartered has told staff they can work from home or adopt a hybrid office-and-home set-up indefinitely if their job allows it. The bank is trialling a partnership with International Workplace to offer a third option of using serviced co-working spaces and meeting rooms in 3,500 locations. Local media in Hong Kong recently reported that the bank would not renew the lease on eight floors of its Central headquarters in Hong Kong. StanChart declined to comment.
Others are expected to follow suit.
“It partly depends on the function and I think for back office functions, it is more likely that banks will provide more flexibility than for front office sales and trading roles, where the regulatory requirements are greater,” said Mark Austen, CEO of trade body Asifma. “Even for sales and trading though it is likely that banks will grant some flexibility as it’s been proven that it can work.”
In China, however, normal office life has resumed now that the pandemic is under control. Offices in Beijing and Shanghai are busy again, with around 90% of staff back on location.
Unlike traders and private bankers, who were not previously set up to work from home because of regulatory requirements around documenting client orders, road-warrior investment bankers were already accustomed to life outside the office. With video calling and smartphones, the shift to virtual client interactions has proven far less disruptive than initially feared.
Indeed, if the data are anything to go by, the pandemic has had no adverse impact on dealmaking activity whatsoever. Overall investment banking fees in the region last year totalled US$28.44bn, comfortably surpassing the previous year’s US$23.13bn record, Refinitiv data show.
In many respects, Covid-19 has made capital raising a much more efficient process. Moving roadshows online has cut the typical marketing period for an Asian IPO in the US from a week or 10 days to just three or four days. Without the need to travel, senior bankers have also been able to handle more deals at once.
Virtual roadshows, which began with Hong Kong IPOs from China Bright Culture and InnoCare Pharma in March last year, have fast become the norm and were used on an array of high-profile deals, including China’s US$6bn sovereign bond in October – its first to target US 144A investors since 2004 – and Ant Group’s US$37bn IPO, which was yanked at the last minute by regulators.
The pandemic has spurred innovation. Goldman Sachs has used drone technology to help with due diligence on industrial sites, while one banker in India told IFR that a manufacturing company uploaded a video of its factories to YouTube for a virtual inspection.
BACK TO THE FUTURE
However, there is still a preference for face-to-face contact, especially when vetting new opportunities.
“It’s true that for an M&A deal or IPO, due diligence will be challenging,” said Sumit Indwar, partner at Linklaters. “The regulators will not want to accept any lower standard of diligence given the role they see the banks as playing in the primary markets.”
There are also signs that, despite the surge in activity in 2020, the online shift has made investors more hesitant to deploy capital. While 82% of investors said they would be willing to subscribe to an IPO without meeting management face-to-face, according to a survey from investment bank Berenberg, many said it would impact the size of their orders.
“You may have a majority of deal roadshows done virtually but I would expect some meetings to be held as face-to-face meetings with larger investors,” said Niccolo Manno, head of ECM syndicate in Asia Pacific at JP Morgan. “Naturally, it is more difficult to ask large fundamental investors to commit big order sizes in a deal if their only meeting with management is via videoconference.”
The challenge of cultivating new relationships is the most common complaint about virtual working arrangements.
In Asia, the top houses consolidated their market share in 2020 as travel restrictions handed an advantage to the biggest firms with staff on the ground across the region. In the über-competitive Chinese investment banking market, it was no surprise to see Hong Kong-based staff relocate to mainland China for months on end to be closer to clients – another sign that face-to-face pitching is certain to resume once it is allowed.
“It is fair to say that it is harder to win new clients virtually, as personal interactions and building relationships are key elements in our business,” said Johnson Chui, head of Asia Pacific ECM at Credit Suisse. “Having said that, we are able to tap into our broad on-the-ground footprint across the region and leverage our teams in each location to meet existing and new clients locally.”
The region’s regulators, unusually, have won plaudits for their speedy response to the crisis and the flexibility they have granted to banks.
The Securities and Futures Commission of Hong Kong, for example, said in March that non-licensed individuals based overseas could execute trades on behalf of Hong Kong clients, under certain circumstances.
While banks would like to make some of the more flexible practices permanent, there is some concern that regulators may take a tougher stance.
The Monetary Authority of Singapore in November warned banks to review their cybersecurity controls, citing fears that hacking will increase if remote working becomes permanent.
“I haven’t heard of the SFC coming out with any major enforcement action, but I wouldn’t necessarily take too much comfort from that,” said Matthew O’Callaghan, partner at law firm Freshfields. “As we have seen recently with some of the actions taken by the SFC against banks over their role as IPO sponsors, it can take a while for these matters to work their way through the system.”
Overall, though, the efficiency gains made in 2020 are simply too good to ignore.
“A lot of the focus up until now has been on allowing flexibility temporarily but there is a growing movement to allow for this to become permanent,” said one senior banker in Hong Kong. “There may be some stricter requirements, for example, around due diligence if it is to continue to be done virtually, but I expect most of the changes to remain once the pandemic is over.
“You can’t put the genie back in the bottle.”
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